Ketlia began with a simple observation: the handloom cooperatives of Rajasthan and Gujarat produce some of the finest wool blankets, embroidered cushions and organic cotton rugs in the world, yet most of their work never reaches homes outside India. This catalogue is our attempt to shorten that distance, one woven piece at a time.
Who we are
Each collection begins with a visit to a cooperative, not a mood board. We listen to what the artisans want to make next, which natural dyes are ready, and which looms are free. The result is a catalogue shaped by seasonal reality rather than fast-moving decoration fads.
Direct trade with 14 workshops across Rajasthan and GujaratEvery piece in our catalogue carries a technical sheet: dimensions, fibre composition, washing instructions, and the name of the workshop where it was woven. You compare options by colour, weave, and origin without guessing what you are buying.
Full traceability from loom to your living roomHand-spun wool, organic cotton, and plant-based dyes cost more than synthetic alternatives, and we do not hide that. Our pricing reflects the real time a cushion takes to embroider or a manta takes to weave, so the maker earns a fair share.
Fair compensation for every hour of handworkOur textiles are made to be used daily, washed carefully, and kept for years. We avoid disposable decoration and prefer patterns that age well, fade gently, and gain character with every season.
Pieces meant to outlast passing interior trendsWhen you choose a Ketlia piece, you support a cooperative that provides steady work for women embroiderers and young weavers in rural India. It is a simple exchange: a warm home for you, a stable income for them.
Supporting rural artisan communities with every orderWe do not flood the site with hundreds of identical products. Instead, we curate a limited seasonal selection, so each manta, cushion, and rug gets the attention it deserves, and you can actually compare what matters.
Seasonal drops, not endless scrollingKetlia began in 2016 with one handloom in a Trichy workshop and a simple question: could a small catalog of hand-spun wool blankets reach homes beyond the local market? The answer reshaped how we work with artisans across Rajasthan and Gujarat.
2016
2018
2020
2022
2024